As a Speedway supporter since childhood, and having visited several stadiums and track shops over the years, I have long felt that the range of affordable merchandise/memorabilia on offer is somewhat limited, particularly for children. This was one of a number of reasons for setting up 5ive1 Ltd.
5ive1 Ltd, through the sale of quality, affordable merchandise, aims to contribute to the positive promotion of Speedway and to encourage younger fans to develop a keen interest in the sport.
The company also intends to provide financial support in the form of monetary gifts to riders, as well as to speedway-related charitable causes such as the Speedway Benevolent Fund and Darcy Ward Foundation. Financial support to individual riders will be based on a percentage of profits made on merchandise featuring said rider's image, and to charitable causes based on a percentage of the profits of the company.